The term motion graphics seems self explanatory. It is defined as “graphical communication that incorporates motion over time” – which of course sounds much less straightforward!. It encompasses a lot of distinct style disciplines, such as moving type, traditional cel and cease-motion animation, film, digital video production, 3d and Flash animation and 3d and elements.
All can be utilized individually or together by a designer to generate what we now know as motion graphics. A designer can convey a lot much more than he or she would normally be in a position to with a single image using a time frame, and can take a viewer on a visual journey utilizing a narrative.
You will have seen Motion graphics all over the place; in advertisement spots and introductory system sequences, title sequences for tv shows and movies and a lot of other areas. In fact, it is so pervasive that you’d be tough pressed not to come into contact with motion graphics when watching television these days.
Does this mean the end for print? No, not just yet.
But graphic layout and communication are pulling away from the printed page and embracing new technologies and the moving image, expanding their boundaries into regions not yet explored.
The advent of high quality DV cameras and software program applications such as Adobe After Effects and Flash, Cinema 4D, Premier, and Apple’s Final Cut have provided designers the chance to explore this region without having the require for separate editing and post production departments.
Visually gorgeous footage can be produced making use of this new media – high good quality video can be shot and treated, edited and mixed with animated elements, 3d, typography and particular effects so that a business can add narrative and energy to their promotional material, as effectively as place their message in a multitude of locations alongside their print or web campaign.
This could contain dvd menus, sending dvd video alongside existing brochures, developing titles for a trade show or generating a corporate sales presentation a lot more engaging. Your clients’ imagination will be greater captured making use of effectively developed and slick motion graphics than it would a drab Powerpoint presentation or poor display boards.
Motion graphics are now an inexpensive, viable alternative for these wanting to market their enterprise and excite their customers in a different way. Rich broadcast quality visuals and presentation are no longer the sole domain of big organizations with enormous budgets and production teams geared for making large screen and tv. You may have noticed yourself responding to motion graphics in the same way that it could work for your potential viewers/customers: motion graphics can pack a lot of punch and add a polished looking “wow” factor to pretty much anything. So get in contact with us to find out how to make it work for your next production.
