If you are blessed with articulate, charismatic executives then consider yourself lucky. If you are like most companies (large or small) however, you may want to consider hiring professional presenters to represent your company in your corporate videos.

Television Commercials. Most companies (of all sizes) use actors for their commercials, for good reason. Stephen Jobs is arguably one of the best presenters on the planet but Apple doesn’t use him in their ads. Justin Long ( the “I’m a Mac” guy ) is a much better embodiment of the Apple attitude, style and demographic than Jobs. Linking your brand to the CEO is not always a good strategy (especially if he/she leaves the company).  Unless you have a compelling, articulate leader – one that your target audience identifies positively with, you are better off to use a Video Presenter or actor for you TVC.

Product Demonstrations. This category is much more complicated because there are many types of product demonstrations and many different audiences. Your Corporate Video, might benefit from using the product manager in the video but then again, his nerves lack of presentation skills etc might end up distracting the audience enough to not take note of the key points in your Product Video.

Corporate Overviews. This is one of the broadest and most common Online Corporate Video Categories – usually the first point of entry for companies using online video to market themselves. Corporate Overviews are the best place to show off the executives or employees because the business purpose of the corporate overview is to highlight the company (not necessarily the benefits of the products or services that you produce). In this case authenticity is very important. The challenge however comes when your owner/CEO/ executive is just not that compelling. Some video production companies will claim they can make anyone look good on camera, but the truth is that not everyone does well on camera. Feel free to chat to us locally or visit our offices on the Gold Coast and Brisbane to get an honest opinion We are here to make your video production work well for its purpose.

The desired format and structure of the video should determine the need for a Autocue. If you are looking for a personal, unscripted style then it might make sense to give the executive some talking points, roll film and cross your fingers. If however, you have a very specific, detailed or structured message you should consider using a teleprompter with either a company spokesperson or an external presenter.

Give us a call to discuss your video production needs and we can help you out with all the advice you need to make an informed decision on whether to use an employee or an actor for your next video.