Posts Tagged ‘DVD’
Friday, March 4th, 2011
The trend towards online marketing has seen enormous growth in the past few years. The social media landscape has forever been changed by the success of sites such as Facebook and Twitter. Most major retailers maintain a presence on both of these social networking sites but in 2011 the mission must be to continue to define how these sites can work to increase sales revenue.
While most companies jumped on board rather quickly and established connections with their customer base through the use of social networking sites, many have now also leveraged their presence into a marketing asset, building brand loyalty with such things as offering deals to online followers, gathering feedback and monitoring trends. The beauty of social networking from a retailer’s point of view is that your audience has done the work for you. In essence they have already defined themselves as having an interest in your products and services. Now the big question is what can a company do with this already established audience? Beyond capturing their attention the task must be to engage them in such a way as to inspire them to buy more products or services.
Mobile Marketing
The popularity of the iPhone and subsequent smart phones has made it possible for companies to reach their customer base just about anywhere. No longer do marketing campaigns have to wait for the potential customer to discover their ads. The ads can be delivered directly to the customer no matter where he or she is located. The growth is this medium is expected to continue with mobile websites, email and apps becoming more prevalent as marketing tools.
Personalized ads based on previous search terms
Remember in the early days of the internet when you revisited a favourite website and it welcomed you back by name. The technology that makes that possible is called a cookie, a cookie is a bit of code placed in your computer that is later read by the browser. The earliest cookies were somewhat crude, but they have evolved over the years and now can perform user profiling, tracking and modelling which is used to maximize the effectiveness of advertising. Google employs this technique to try and serve users ads that match their browsing history, page viewing, and ad clicks. This technology is also now being introduced for mobile devices and social media sites.
Search Engine Optimization will be more important than ever
SEO tactics will become more complex as other search engines become more competitive. The formula for one search engine does not necessarily work for others, therefore companies that want to remain at the top of search results, where they get the most visibility, will have to figure out new optimization strategies to maximize their SEO techniques. Overall the online marketing budgets for companies will continue to increase for anyone who wants to remain competitive in the next few years.
Tags: blue shadow group, brisbane, DVD, gold coast, internet, TV, video production, visual media, web video, webcasting, Youtube video
Posted in The World Wide Web & Video | No Comments »
Monday, February 28th, 2011
Before you even try to upload a video to Facebook, save it to your PC with a common name, something that’s easy to remember, and not a bunch of random digits. You’ll save yourself time in the next step. Facebook supports the typical video formats – mov (Quicktime), avi, wmv (Windows Media) – and many, many more.
Sign in to your Facebook home page. At the top of the page, click “Profile” to get to your unique wall. Then click on the tab “Video.” If you don’t see a video, tab, click the plus sign (+) and then add “video.”
Click on “+ Upload.” The uploaded videos can be accessed here, just like a video photo album.
Click “Browse” and locate file on your computer (because of the name, you should easily find it.) After you find it, select it, and click “open.” The upload will begin shortly.
It may take some minutes to fully upload and be viewable to others. There is a box you can check that will inform Facebook to let you know when the video is ready to be viewed. While you’re waiting for the video to upload to Facebook, you can enter information about the video, like the title and any comments you may have. When it’s finished uploading, it’ll be on your wall and the home page for all of your friends to see (and friends of friends if your privacy settings allow.)
Tags: blue shadow group, brisbane, DVD, gold coast, internet, TV, video production, visual media, web video, webcasting, Youtube video
Posted in The World Wide Web & Video | No Comments »
Tuesday, February 22nd, 2011
Want to jump on the YouTube bandwagon, but not sure how to share your video content? All you really need is your video file that we created and a computer with a internet connection, and this quick tutorial will show you how dead easy it can be.
Step One
If you don’t have a YouTube account yet, you’ll need to create one. Go to YouTube.com and click Sign Up. Type your info in the form. Choose the Standard account type for now.
Step Two
The Upload Videos option is located in the top right corner of the main page, underneath the search box.
Step Three
Get Us to supply your video in a Youtube ready HD data Format – At blue Shadow We normally do anyway free of charge.
Step Four
Click Upload Videos. Take special care filling out the Title, Description and Tags fields: the words you use will help others find your video. Search other YouTube videos to see which tags and keywords are most popular.
Tags: blue shadow group, brisbane, DVD, gold coast, internet, TV, video production, visual media, web video, webcasting, Youtube video
Posted in The World Wide Web & Video | No Comments »
Monday, February 14th, 2011
Are You looking to create a vivid advertising campaign to get your product or service rolling out the door – Check out some of the TV advertisements and Radio Ads that Blue Shadow Has created and then give us a call to find out more about how we can help you achieve your goals
[myvideogall:Video Samples]
Call us today – 1300 767 755
Tags: blue shadow group, brisbane, conferences, corporate video, DVD, gold coast, online video, training, video production, visual media, web video, webcasting, Youtube video
Posted in Video Production | No Comments »
Wednesday, February 9th, 2011
Here is this weeks Tip to help you get the most out of your online Video - Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you
Tip 5
Share Your Videos In Niche Communities
In the same manner in which you share your video with niche bloggers (such as food bloggers for cooking videos), you should search for niche communities, groups and forums to share your videos as well. If there is a Facebook group for bread lovers then join it and post a link to your bread baking video; if you discover a forum for people who make ice cream then share a link to the video in which you share your recipe for cherry chocolate truffle milkshakes.
Just keep in mind that different groups and communities have rules about sharing links and videos, so check first to make sure that you are complying with the rules and don’t be spammy. It is important to only share your videos in relevant forums and communities that you think will gain something from viewing your content.
Check back next week for more ….
Tags: audio visual, blue shadow group, brisbane, conferences, DVD, gold coast, online video, video production, visual media, web video, webcasting, Youtube video
Posted in Social Media & Conferencing | No Comments »
Thursday, February 3rd, 2011
Here is this weeks Tip to help you get the most out of your online Video - Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you
Tip 4
Reach Out To Bloggers
If you are looking to get a lot of views on your videos in a small amount of time then one of your best bets is to reach out to bloggers. Search for bloggers that cover the sorts of topics that you are making videos about. For instance, if you have created a series of cooking videos, in which you share your favorite recipes, then you can contact food bloggers to let them know about your project. You may never hear back from them, but if you are lucky they could write about you and embed some of your videos on their blog.
Reaching out to bloggers can be frustrating at times, as it can be difficult to find contact information and you could email fifty bloggers and only hear back from a few. However, if you take the time to share your work with relevant bloggers it could pay off.
On a side note, when contacting bloggers it’s always best to personalize it. We know when you’ve just copy-pasted a form email to us, but if you seem to really know about us and about the content that we have covered in the past then we will be more likely to get back to you.
Check back next week for more ….
Tags: audio visual, blue shadow group, brisbane, conferences, DVD, gold coast, online video, video production, visual media, web video, webcasting, Youtube video
Posted in Social Media & Conferencing | No Comments »
Wednesday, January 26th, 2011
Here is this weeks Tip to help you get the most out of your online Video - Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you
Tip 3
Don’t Underestimate The Power Of Video Sites
When you look at your profile on YouTube or Vimeo or whichever online video site you are using, if you see that you’ve got zero friends or contacts then you are going about things in the wrong way. One of the best places to promote your videos is on the video sites themselves, through your fellow video creators. If you don’t have a network in place on your video site yet then get started.
This will take a little bit more time than sharing links on Facebook and Twitter, but is definitely worth it in the long run. You also don’t have to do it all in one sitting. As you see other online videos that you like, add the creators to your contacts. Comment on their posts, send them messages telling them you like their work and start building relationships. You will quickly discover that these creators will start watching your videos as well, commenting, “liking” and sharing with their own friends. This can lead to a boost in your video views, not to mention the fact that it will lead to creative inspiration as well as help you to grow and thrive as part of the online video community.
On YouTube you can also promote your videos through video responses. Find a popular video that is about a similar topic and post your video as a response in the comments field. Your video will appear directly below the popular video clip, and viewers can click to check it out.
Check back next week for more ….
Tags: audio visual, blue shadow group, brisbane, conferences, DVD, gold coast, online video, video production, visual media, web video, webcasting, Youtube video
Posted in Social Media & Conferencing | No Comments »
Wednesday, January 19th, 2011
Here is this weeks Tip to help you get the most out of your online Video - Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you
Tip 2
Tap Your Personal Social Networks
What are friends for if not to help you out? There’s a good chance you already have a Facebook and Twitter account. Use these sites to promote yourself! If you’ve just uploaded a new video then post a link to your Facebook account and tweet about your new video on Twitter. Your friends are want to know what you are up to and what new projects you are working on—otherwise they wouldn’t be a part of your Facebook network or following you on Twitter.
Share your videos on any social bookmarking sites you are a member of as well, such as Stumble Upon. Ask your friends and contacts to share your video with their friends if they like it, and do the same for them when they share links with you.
When you post videos on Facebook and Twitter you start building your base of views. Your friends will watch the videos because they know you and, if they enjoy your content, they might even share it with their own networks. Just keep in mind that you don’t want to take a spammy approach to your friends. Posting a link to your newest video on your own Facebook wall is fine, but when you start posting your video to all your friends’ walls or tagging all your friends in your videos it can get real old real fast, and could lose you some friends. However, share subtly and your personal social networks can be a great beginning to spreading your videos online.
Check back next week for more ….
Tags: audio visual, blue shadow group, brisbane, conferences, DVD, gold coast, online video, video production, visual media, web video, webcasting, Youtube video
Posted in Social Media & Conferencing | No Comments »
Friday, January 14th, 2011
Uni Games based in Brisbane commissioned Blue Shadow Group to create a short promo video to be displayed at events and in house at University to help drive the sign ons. Through the Use of visual effects and a strong background track we were able to meet their budget and time line effectively. Check out the video what we produced and while your here see some other promotional videos that we have produced in the past 6 Months
[myvideogall:Video Samples]
Tags: blue shadow group, brisbane, conferences, corporate video, DVD, gold coast, online video, training, video production, visual media, web video, webcasting, Youtube video
Posted in Video Production | No Comments »
Wednesday, January 12th, 2011
When you upload a video to the web you can cross your fingers and wish on a star that it will become an instant viral hit, but odds are you will have to do a bit of promotion to help get things moving if you want to get the big views. Fortunately, it doesn’t take a huge amount of time or effort to promote your videos across the web. we have compiled a list of 5 Tips and tricks to help you achieve global status Here is this weeks Tip – Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you
Tip 1
Optimize Your Metadata
A big part of promoting your video comes before the first viewer watches your clip, and that part is optimizing your metadata. It’s important to optimize your tags, titles and text in order to boost your traffic. Make sure to include tags and keywords that people will search for in order to discover your video. If you don’t pay attention to these tiny details when you upload your video then nobody will find it in search results.
Check back next week for more ….
Tags: audio visual, blue shadow group, conferences, DVD, online video, video production, visual media, web video, webcasting, Youtube video
Posted in Social Media & Conferencing | No Comments »