Noticeably, viral web video often features insane stunts, ridiculous singing and inane ranting. Less often and far less seen, small businesses showcase their successes and developments. With so many videos circulating around the Internet, it can be difficult to get your content noticed and distributed. So, how does an entrepreneur use video marketing to become a big red boat in a sea of yellow ships? How do you compete with an Internet filled with viral video?
1. Lose The Text
The first video marketing tip is to actually begin replacing your content with video. Rather than send updates through a text document or entry that must be read, take advantage of the short attention spans of Internet consumers and use video instead. It is easier to garner and click on a 3-minute video rather than get a customer to read a 300-word article.
Video marketing requires little in terms of start-up costs. A simple digital camera and a bit of editing skill combined with interesting and relevant content can get your campaign up and running with relative ease.
2. Remember People Like To Learn
Not every business has an item that allows for interesting product demonstrations. However, you can still offer fun and intriguing ways to use your product or enhance your services. Offering a product demo on an ebook could prove difficult; who would want to see a video of you reading? Consider a video on how to download, save and organize ebooks on a smartphone or reader.
3. Engage And Interact With Your Customers
Customers want to be heard! Consumers become loyal customers and brand evangelists when they feel the company is interested in their input and opinions. Invite your customers to send you videos of them using your products. Ask for video reviews of your services. Hold a competition for the most creative use of your product and the most creatively edited video. This type of communication keeps you in touch with the customer beyond the point of sale and creates a two-way dialog not offered by autoresponders and direct mail.
4. Drink Some Coffee, Have A Chat
Beyond prerecorded messages, you can schedule some real face time with your clients. Offer a web chat for consultations, troubleshooting or just a bit of time answering questions about your company, their needs and upcoming developments that may serve as a response.
There’s no guaranteed method to send your videos “viral.” However, you can begin building a video following by keeping your content relevant, increasing interactivity and getting your customers involved in building your video library.
Video marketing is an effective way to market online with minimal set up and distribution costs, so go ahead and just tape it!
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