Most people will go about choosing a video production company in the same way they would purchase any product; They get 3 different quotes from local video production companies and choose the most appealing offer, which is normally the cheapest one. The problem with this approach is that it is often extremely difficult to truly compare apples-to apples in the creative services industry. At Blue Shadow Group we often encounter clients coming to us for a second try after having had a poorly produced video made elsewhere that they are unhappy with.

We feel it’s important that our clients trust that we can deliver the job that they envision and within the budget and time frame that has been set out from the start. That’s why we’re providing you with these 5 guidelines to help in making an informed decision when hiring a video production company.

1) Do they have specific experience in the type of video (corporate video, sales video, training video, etc.) in their portfolio that you are wanting them to produce? While this may sound basic it is easy to get caught up with a demo reel filled with special effects and forget that at the end of the day your video must accomplish its intended purpose.

2) Did they take the time to ask you questions about your target audience and your business goals before discussing the specifics of your project? You want to hire a video production company that is market oriented and understands how to sell your product or communicate your message.

3) Do they care about the success of your project? Look for a production company that has integrity and builds long-term partnerships with their clients. These companies enjoy ongoing relationships with their clients.

4) Did they provide a professional proposal that clearly explains in sufficient detail what you are paying for? Are they shooting in HD or SD? Is it a 2 camera shoot or 3 camera shoot? How many days of shooting are involved? These are all questions you should ask so you can understand how each company arrived at the quoted price.

5) Did you receive prompt and professional customer service? When you called the video production company what were your first impressions? Did they listen to your needs and offer helpful recommendations? If they are difficult to communicate with during the beginning stages imagine how hard it will be when you are under pressure to meet a deadline.

Following these guidelines when evaluating video production companies will improve your chances of success and ultimately enable you to identify the company best suited for your needs.
We take each of these points very seriously because they are about maintaining a high level of service and production for you, our clients. If you choose to consult with Blue Shadow Group for the production of your next video, you can be confident that we will meet and where appropriate, exceed these guidelines.

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