Archive for the ‘Social Media & Conferencing’ Category

Why Video is great for Web Traffic

Saturday, June 11th, 2011

Traffic is vital to any Internet business, and without visitors to your website you are going to struggle to make any money at all. The trouble is, for many marketers, generating traffic is seen as a mystic art that they just don’t know how to do it.

There are many different ways that you can get traffic to your websites, but a highly effective and powerful one is through using video. People love video, particularly on the Internet now that high speed broadband connections are easily available.

People are very used to the medium of video for training and information because television is so well established in most people’s lives. Having video on the Internet is just an extension of this and one that works very well indeed.

If you create high quality videos with useful information in it then people will enjoy finding these videos, watching them and learn from them. They will then go on to your website.

The key though is to get your videos found and ensure that people can go from your video to your website easily. You need to ensure that your video has a method for them to find your website. This could either be through a watermark in your video or through a URL in the description. With the latter though, be aware that if someone syndicates your video and not the description, viewers won’t know where to go.

The real secret to succeeding with videos is to ensure that the information they have in them is valuable. If it is something that is of use to them then they are much more likely to go on to your website for further information.

If you can make videos like this then you will find it very easy to get people to watch your videos and to get traffic from them. People will happily share your videos because they are useful and you will quickly find them generating plenty of traffic for you.

When people started to share your video, then it CAN go viral and the traffic generated to you web sites will compounded over time. If you put your videos at YouTube or other video social media site, then other internet marketers may also put your videos on their websites with embedded coding. This will help to boost the traffic to your website even further

Article Source: http://EzineArticles.com/6242680

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Taking your Next Conference online

Monday, April 18th, 2011

Are you looking at a new way to generate revenue online from your next conference – Why not consider webcasting your event to a online audience that would otherwise not be able to be at the venue due to other commitments or travel restraints?

Online streaming or webcasting of your conference is easy and afforadable. We can stream the video of your speakers including thier visual aids – ie Powerpoint live or on demand to the web where users can view and navigate in an eas to use interface

Check it out on our webcasting page and contact us and have a chat about how we can increase your revenue and take your conference to the next level.

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5 Great ways to promote your video online – Tip 5

Wednesday, February 9th, 2011

Here is this weeks Tip to help you get the most out of your online Video  - Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you

Tip 5

Share Your Videos In Niche Communities

In the same manner in which you share your video with niche bloggers (such as food bloggers for cooking videos), you should search for niche communities, groups and forums to share your videos as well.  If there is a Facebook group for bread lovers then join it and post a link to your bread baking video; if you discover a forum for people who make ice cream then share a link to the video in which you share your recipe for cherry chocolate truffle milkshakes.

Just keep in mind that different groups and communities have rules about sharing links and videos, so check first to make sure that you are complying with the rules and don’t be spammy.  It is important to only share your videos in relevant forums and communities that you think will gain something from viewing your content.

Check back next week for more ….

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5 Great ways to promote your video online – Tip 4

Thursday, February 3rd, 2011

Here is this weeks Tip to help you get the most out of your online Video  - Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you

Tip 4

Reach Out To Bloggers

If you are looking to get a lot of views on your videos in a small amount of time then one of your best bets is to reach out to bloggers.  Search for bloggers that cover the sorts of topics that you are making videos about.  For instance, if you have created a series of cooking videos, in which you share your favorite recipes, then you can contact food bloggers to let them know about your project.  You may never hear back from them, but if you are lucky they could write about you and embed some of your videos on their blog.

Reaching out to bloggers can be frustrating at times, as it can be difficult to find contact information and you could email fifty bloggers and only hear back from a few.  However, if you take the time to share your work with relevant bloggers it could pay off.

On a side note, when contacting bloggers it’s always best to personalize it.  We know when you’ve just copy-pasted a form email to us, but if you seem to really know about us and about the content that we have covered in the past then we will be more likely to get back to you.

Check back next week for more ….

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5 Great ways to promote your video online – Tip 3

Wednesday, January 26th, 2011

Here is this weeks Tip to help you get the most out of your online Video  - Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you

Tip 3

Don’t Underestimate The Power Of Video Sites

When you look at your profile on YouTube or Vimeo or whichever online video site you are using, if you see that you’ve got zero friends or contacts then you are going about things in the wrong way.  One of the best places to promote your videos is on the video sites themselves, through your fellow video creators.  If you don’t have a network in place on your video site yet then get started.

This will take a little bit more time than sharing links on Facebook and Twitter, but is definitely worth it in the long run.  You also don’t have to do it all in one sitting.  As you see other online videos that you like, add the creators to your contacts.  Comment on their posts, send them messages telling them you like their work and start building relationships.  You will quickly discover that these creators will start watching your videos as well, commenting, “liking” and sharing with their own friends.  This can lead to a boost in your video views, not to mention the fact that it will lead to creative inspiration as well as help you to grow and thrive as part of the online video community.

On YouTube you can also promote your videos through video responses.  Find a popular video that is about a similar topic and post your video as a response in the comments field.  Your video will appear directly below the popular video clip, and viewers can click to check it out.

Check back next week for more ….

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5 Great ways to promote your video online – Tip 2

Wednesday, January 19th, 2011

Here is this weeks Tip to help you get the most out of your online Video  - Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you

Tip 2

Tap Your Personal Social Networks

What are friends for if not to help you out?  There’s a good chance you already have a Facebook and Twitter account.  Use these sites to promote yourself!  If you’ve just uploaded a new video then post a link to your Facebook account and tweet about your new video on Twitter.  Your friends are want to know what you are up to and what new projects you are working on—otherwise they wouldn’t be a part of your Facebook network or following you on Twitter.

Share your videos on any social bookmarking sites you are a member of as well, such as Stumble Upon.  Ask your friends and contacts to share your video with their friends if they like it, and do the same for them when they share links with you.

When you post videos on Facebook and Twitter you start building your base of views.  Your friends will watch the videos because they know you and, if they enjoy your content, they might even share it with their own networks.  Just keep in mind that you don’t want to take a spammy approach to your friends.  Posting a link to your newest video on your own Facebook wall is fine, but when you start posting your video to all your friends’ walls or tagging all your friends in your videos it can get real old real fast, and could lose you some friends.  However, share subtly and your personal social networks can be a great beginning to spreading your videos online.

Check back next week for more ….

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5 Great ways to promote your video online

Wednesday, January 12th, 2011

When you upload a video to the web you can cross your fingers and wish on a star that it will become an instant viral hit, but odds are you will have to do a bit of promotion to help get things moving if you want to get the big views.  Fortunately, it doesn’t take a huge amount of time or effort to promote your videos across the web.  we have compiled a list of 5 Tips and tricks to help you achieve global status Here is this weeks Tip – Check back regularly for more the rest of the tips or join our RSS feed to get them delivered directly to you

Tip 1

Optimize Your Metadata

A big part of promoting your video comes before the first viewer watches your clip, and that part is optimizing your metadata.  It’s important to optimize your tags, titles and text in order to boost your traffic.  Make sure to include tags and keywords that people will search for in order to discover your video.  If you don’t pay attention to these tiny details when you upload your video then nobody will find it in search results.

Check back next week for more ….

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Future Trends for 2010 Financial Year

Friday, June 11th, 2010

Social Media
2010 – 2011 will  see the rise in the number of social media channels and social media interaction and it will continue to grow in popularity as it plays a important role in creating inspiration, influence and works as a indirect tool for business creating two way communication. Make sure you have a presence in the various social media channels, play with it and start working out your strategy for your business to take advantage of this free but necessary tool. Traditional Forms of advertising are on the way out – have future plan and get help now if you are unsure about where to start

Social Media Marketing
Social media will indeed continue to be a great way for marketers and brands to create conversions with customers . So be sure to make 2010 – 2011 your year to test content that attracts repeat referral business. Customers are more likely to respond to social media marketing because they already know you and trust you. Some experts say if you aren’t engaging online, you’re missing out on a huge opportunity to gain new customers and fans who will effectively market for you if given enough reason. Social Media Marketing is all about engaging the customer allowing for a 2 way conversation – The days of direct communication are over are you ready to start to talk and engage with your market?

Online Video

Online video is hot property and evident in the billions of dollars being thrown in the online  video end of town on acquisitions such as YouTube. In 2010 – 2011, online video will keep growing, keeping pace with the good trends of this year. Online video is interactive, memorable, widely accessible, cheap to create and highly shareable, that is why entrepreneurs and business owners are willing to invest even more on video. Engage your users, entertain them, Capture their attention span and inform them about your brand and your benefits all without them blinking an eye.

Blogging
Blogging is booming in the business world due to its simplistic nature and relatively cheap installation and most importantly, it is an excellent vehicle for communicating, sharing corporate expertise and connecting with existing and potential customers. A great business blog has a continuous stream of fresh and interesting content which helps establish relationships with website visitors. Blogs offer businesses a chance to build their own online communities where people can post comments and updates and interact with one another and your brand.

What solutions are you putting in place and where do you see Social and Visual media playing a part in your next conference or event

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Facebook – The Most visited Site

Thursday, June 3rd, 2010

Google  released a list of the top 1,000 sites in the world. This list is a result of new features that Google has enabled for its AdWords clients, specifically allowing advertisers to  only show their  ads on these top 1,000 sites.

Facebook secures the top ranking globally with 570,000,000,000 page views and 540,000,000 unique visitors. This is interesting as Facebook self reports just over 400 million profiles, so at a “dirty math” level Facebook influences 35% more people that don’t even have a profile on Facebook [note: very dirty math].

So this being said – how are you getting to these potential customers? Many have speculated that Facebook has even over taken Google as the number 1 most visited site. Are SEO and adwords campaigns enough anymore to keep your business moving forward or are we at a turning point where Google may not be our greatest asset (if we are at the top of the list)

Time will tell but like all races it is better to have the winning edge than to be at the tail end of the pack following the leaders.

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Blue Shadow Group and I Business Leaders TV

Friday, May 14th, 2010

Blue Shadow Group and Institute of Business leaders started this week on the delivery of IbusinessleadersTV with the capture and delivery of Andrew Bells Presentation on the Gold Coast Property Mark. The webcast has been a success with the members of IBL and we look forward to generating a broad more diverse package as time and content allow. Stay Tuned for more about Internet TV and Video Production

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