Archive for the ‘General News’ Category

Audio Visual hire company on the Gold Coast goes Green

Friday, May 6th, 2011

Audio Visual Company, Blue Shadow Group achieves GreenBizCheck Bronze Certification

Blue Shadow Group is pleased to announce that it has reached GreenBizCheck (www.greenbizcheck.com) bronze certification.

GreenBizCheck’s practical and effective program helped Blue Shadow Group quickly implement environmentally responsible business practices that have helped save resources, attract customers, motivate staff and help protect the environment.

“We are providing businesses with a practical and low cost means of taking action to help reduce their increasing impact on climate change”, said GreenBizCheck Managing Director Nicholas Bernhardt. “Our assessment and action-oriented report is so thorough we offer a 100% money back guarantee that clients will easily save the cost of certification in the first year,.” he said.

“Blue Shadow Group Audio Visual and Events enjoyed working with GreenBizCheck to efficiently reduce energy, water and waste costs in our business. Aside from the cost savings we were keen to set a high green standard in the events and conferencing market and independently show Blue Shadow Group is committed to sustainable business practices.” Blue Shadow Group’s Audio Visual and Events Manager Kerry Fowler said.

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New Audio Visual Technology

Tuesday, March 29th, 2011

Blue Shadow Group has had many enquires about what the best technology to use in various environments. We consider ourselves at Blue Shadow Group specialists when it comes to screen technology, but like any profession we need to stay on top of all the latest technology coming into the marketplace, especially when we hire so many different types of screens, from projection screens, to LCD’s and Plasmas.

We have 36mtr screens at our disposal that can do what is called Blend pro, this is the art of blending a number of projectors together to make one large image. This is fabulous technology, but still does not come cheap.

Other options include water screen technology, this is getting used in special situations where it is more about looking impressive in a dark zone area, and typically for special events and theme parks. It is not something you would use to watch a movie all night long because the clarity is not as good as a proper screen surface but does the job for logos and short advertising video campaigns or even a kids short cartoon.

The greatest technology now being used in function facilities as entrance features and in exhibition environment is the LCD screen brick technology.

You have to live with the brick effect of the panels, but looking past that you have a wonderful HD image on a very large scale, the detail is absolutely amazing to the eye.

Also for TV shows this is becoming more and more the norm as the backdrops they use now, looks great when you see this on TV aswell, crystal clear.

The other technology that is becoming better by the day is LED pixel screens, now it is not as good as the LCD as just mentioned by the improvements on the 6mm pixel separation is becoming better and has a wide range of applications including being used as outdoor screens for golf tournaments, other sporting events. They make these screens as all weather options and a cheaper version that can be used indoors as back drops for stage at events and billboards in the exhibition centre.

Samsung have just brought out some really exciting new technology aswell.

The new 65inch LCD billboard touch screens are fantastic. Great for use in shopping centres and anywhere you want an active display board these are great. Obviously you don’t need a keyboard and mouse you just touch or tap the screen away and get the information you need, literally at your fingertips.

They provide great clarity in environments that are in direct sunlight, a true winner, especially for the price, which is about a fifth of the price they originally were for a less suitable product.

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Blue Shadow Group – Media Release

Tuesday, March 15th, 2011

Blue Shadow Group commences GreenBizCheck Certification
Blue Shadow Group is pleased to announce that it has commenced GreenBizCheck Environmental Certification (www.greenbizcheck.com)
This practical and effective certification program assists companies quickly implement environmentally responsible business practices which will save money, attract customers, motivate staff and help protect the environment.
GreenBizCheck provides companies with a comprehensive assessment and report of practical tasks which reduce energy use and resource wastage in the workplace.
“We are providing businesses with a practical and low cost means of taking action to help reduce their increasing impact on climate change” , said GreenBizCheck Managing Director Nicholas Bernhardt. “Our assessment and action-oriented report is so thorough we offer a 100% money back guarantee that clients will easily save the cost of certification in the first year,.” he said.
“Blue Shadow Group is looking forward to working with GreenBizCheck to efficiently reduce energy, water and waste costs in our business. Aside from the cost savings we are keen to set a high green standard in our market and independently show Blue Shadow Group is committed to sustainable business practices.” Blue Shadow Group’s Kerry Fowler said.

For further information please contact:
Kerry Fowler, Blue Shadow Group, sales@blueshadowgroup.com

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AV Tips for Conference Organisers Part 1

Monday, February 28th, 2011

Brisbane & Gold Coast Audio Visual

Organising a conference or seminar can be a lot of work and audio visual is just a part of that. In this article we’re going to go over a few items that are often overlooked and can make the conference run much more smoothly or professionally.

Vision

When we operate a conference here at Blue Shadow Group we prefer to run all the presentations off of a laptop at the ops desk. This means that if there are any glitches or issues with the speaker’s presentation the AV operator can look after it whilst the speaker continues.

Because the laptop is not in front of the presenter make sure you also order a remote mouse (often referred to as a “clicker”) so the presenter can still control their slides.

Also with this set up you should ensure you have a foldback monitor or screen on the stage so the presenter does not have to look over his/her shoulder to check that the slide has advanced. This is usually an LCD screen on a tilted floor mount.

Projectors work best in a dark room so if possible have all drapes or blinds closed during the visual presentations, this also eradicates any distractions outside.

When ordering a projector you will usually be quoted the appropriate projector for the screen size. Projector brightness is measured in “Lumens” and the higher the number the brighter the image will be. For smaller screens (6-8ft) a 2000-3000 Lumens projector is generally acceptable, for medium screens (10-12ft) go with a 3500-5000 Lumens projector and for larger screens 6000 and up. If the room is going to be brightly lit you’re better off with a brighter projector.

Remember to order DVD players if any of the presenters are playing video. It looks and works much better than playing it off a laptop.

When there is more than one source for the screen (eg 2 laptops, dvds etc) you will need a presentation switcher. This changes between sources seamlessly and provides a much more professional looking conference.

Even if you are only using one laptop it’s always a good idea to add another laptop and switcher and create a holding slide, this would be put onscreen when changing presentations and during breaks in the day.

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Conference Presenting AV Tips Part 2

Monday, February 21st, 2011

Brisbane & Gold Coast Audio Visual

Here are some tips for those of you speaking at a conference where you will be using microphones, powerpoint presentations and other AV equipment. Following these tips will ensure your presentation is well heard and well seen.

Microphones

Depending on what has been ordered by your conference organiser there are many types of microphones available.

We’ll outline the types and benefits of the most common.

Lapel or Lavalier Microphones are the most popular mics for presenters that like to use the stage and walk around a bit. These mics clip onto the lapel or tie and a body pack needs to be clipped to a belt. Lapel mics can’t be pushed as high in volume than other mics as their position below the presenters chin makes them vulnerable to feedback (squeals and hums). Because of this they do not suit presenters with quiet voices and the presenter is unable walk to close to the PA speakers.

A couple of tips when using lapel microphones:

  • Ensure you are wearing clothing appropriate for the mic. Remember the body pack needs to be clipped to a belt or waist band of trousers. Wear a closed collared dress shirt or blouse, wide necklines mean that the mic is clipped to far from the mouth and make it difficult to properly EQ the mic.
  • When speaking with a lapel mic always project your voice. Speak so that they front row of people would be able to hear you without a mic, this allows for a much better tone from the mic. A lot of people hear their voice and immediately quieten, this results in a battle for the mic operator to keep the volume up.

Headset Microphones are used instead of lapel mics a lot. They use the same body pack as a lapel but they have a thin wire that goes over the ears and a small mic is positioned close to the mouth (think about Madonna or Britney Spears mics except more discrete).

Because of the position of the mic they have a much better sound than lapel mics.

Handheld Microphones are often referred to as “roaming mics” although that term could apply to the above mics as well as they are all wireless.

Handheld microphones produce the best possible volume and tone as the speaker holds it to their mouth and speaks directly into it. These mics are especially good for quiet presenters and for Q&A sessions.

Lecturn Microphones are fitted to a lecturn and point up towards the presenter. They allow the presenter to operate their presentation or read from notes on the lecturn.

Because the lecturn is usually shared by many presenters make sure you position the microphone towards your mouth to get the best possible volume and tone. The microphones are flexible and are easily bent into position.

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Conference Presenting AV Tips Part 1

Monday, February 14th, 2011

Conference Presenting AV Tips Part 1
Brisbane & Gold Coast Audio Visual

Here are some tips for those of you speaking at a conference where you will be using microphones and powerpoint presentations. Following these tips will ensure your presentation is well heard and well seen.

Powerpoint Presentations
Powerpoint is an amazing tool for presenting your visuals, graphs and core points.
Firstly, when designing your powerpoint make sure you use always use contrasting colours with your text against the background. Because your presentation will most likely be through a projector they need contrasting colours to show up well.
Black and white is perfect but not always attractive, black text on yellow or pastel backgrounds work well. Yellow text against a green background might look good on your computer screen but your screen is able to achieve a much higher contrast than a projector. This is due to the fact that projectors rely on a dark room to show black and dark colours, if people are taking notes in the audience then the room needs to have some lights on, it’s a catch 22.
Use large fonts and don’t try to pack too much information onto one slide, remember you have unlimited slides so it’s better to have information span over two or three slides than try to cram it into one unreadable slide due to smaller fonts.

When adding media to your presentation (audio and video) make sure the file that you’re linking to is in the same folder as your presentation and if you’re bringing the presentation on a USB memory stick don’t forget the media file!
Quite often we have presenters turn up with a presentation that is linked to a video or audio that is located on their work server. Of course because we are operating from a hotel or convention centre we have no access to their server and the powerpoint can’t play the media for their presentation.
This also applies to internet links. If you have linked to a you tube video or website ensure that there is internet access on the presenting laptop or computer where you are speaking.

Next week > using microphones

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Blue Shadow Group is Back

Sunday, January 9th, 2011

Well we hope you had a great New Year and break, We are back from our getaway and as always ready to take care of your Audio Visual and Video Production needs. look forward to hearing from you

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Merry Christmas & a Prosperous New Year

Monday, December 20th, 2010

The Team at Blue Shadow wish all it clients, friends and their family a happy and safe Christmas break and New year. Look forward to touching base early in January and getting the ball rolling on all you Video Production and Audio Visual Needs

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December marketing for the New Year

Monday, December 13th, 2010

Can you believe it’s almost Christmas? The holidays are here and then the start of a new year will be upon us. Now is a perfect time to reflect on your business and see if it is all that it can be. Is it running at full speed and do you have all the clients that you need?

If not, it’s time to get those engines moving and start into action before the New Year begins. I know, it’s the holidays and there’s a lot’s going on. But also it’s the perfect opportunity to connect with your clients and get a head start on potential work for next year. Consider how video can play an important roll in you marketing strategy and see how you can get a head start on you competitors. So when the New working year rolls into gear you can be at the forefront and marketing from the get go whilst the competition is trying to catch up…

Utilize the power of the web and the power of video.

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Video Testimonials

Thursday, December 9th, 2010

Before you get the wrong impression let me say a few things.

Testimonials are for people who earned them. Fake testimonials are always a bad idea! People are smarter then you think. People have a very good lie detector. Earn it by doing people right! Do good at whatever it is that you do. After a person that you did something for likes what you did ask for a testimonial from them!

I just want to give you some tips of how to form what to say in the video:

Set up the story.

…I had problems with {fill in}. The more detailed the better.

Then set up how they found you.

…How others can find you.

Then set up the solution, you.

…Whatever you did to help them is the solution. However you solved there problem is the solution. Not just facts but make it personal! Make it relatable.

“He really gave me my life back!” type of thing.

Make it 100% real and NOT fake! People know fake! Make everything real and true! You will lose everything if people found out that you faked a testimonials! Let your person who is doing the testimonial have fun with it!

How to get video testimonials:

Post a way you can write one on your website

Ask
Do great work
And Earn it!
You will be surprised how many people would love to give you a testimonial! If you do great work, people will ask you to give you their testimonial. Make sure you give back, if someone gave you a testimonial, Link to their website, give them something, and make sure they feel good doing it!

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