Hello and welcome Back – we hope you had a restful break over the holiday period and managed to get your minds off work.
As we dawn into a new year we are looking forward to an exciting 12 months in the Audio Visual and Video Production departments, with a range of new staff, equipment and technology comming on bard at our disposal we will be able to deliver better services and a wider range of equipment
Stay Tuned for updates, we look forward to catching up with all of you.
Blue Shadow Group Audio Visual is pleased to announce its newest addition to our hire inventory – a 4.1m x 2.4m LCD video wall.
Based on the Gold Coast and Brisbane, the 16 Samsung 46″ seamless LCD panels are available for hire for exhibitions, conferences, stage backdrops and video conferencing around Australia. Made up from 16 individual panels, we can customise the size to suit your requirements.
Combined with Blue Shadow Group’s superior sound and lighting equipment and service, your conference or special event will be sure to stand out from the crowd.
With a bezel measuring just 2.4 mm on the bottom and right, and 4.3 mm on the top and left (for a total bezel width of 6.7 mm). It’s the world’s thinnest large-format display bezel.
When you are looking for a video production company to shoot and edit your company’s marketing video, live news broadcast, or informational video, it is a good idea to think about whether you will need high-definition video or just standard definition video. Standard definition video can be a little less costly, but sometimes HD is going to be expected by your audience. There is no question anymore if high definition televisions, videos, and computer screens are going to be adopted universally. Every household with a little money has a high def TV. People expect that the television channels they watch will be available in HD, so this means that the commercials, special events, and short segments of news on those channels also need to be shot in HD video.
If you are creating an informational or training video for your company, you may decide that HD is not necessary. New employees are unlikely to complain about the quality of their new boss’s television. You also probably won’t need high def for a video that is only going to be viewed online. As long as the video is a good quality when people hit the “full screen” button, it should be sufficient.
If your video is going to be viewed on a television, it is safe to assume that some of those are going to be high def TVs. Therefore, if you do not want to lose a potential client through the change of a channel, you will need to shoot in high definition. If you are going to be broadcasting live via satellite or fiber optics, you will also need a high def Ku-band uplink truck. This will be what broadcasts your event to your medium of choice, whether it is a webcast, cable television, or satellite television.
Article Source: http://EzineArticles.com/5325076
Video production is the process of producing a video that usually has both audio and visual representations. While some videos are home videos produced for fun, most are videos that are produced for commercial purposes, like movies, advertisement videos, and music videos. Video production is also done for corporate purposes.
There are many things to consider in the production of a video. During the pre-production stage, the budget for the production of the video has to be determined, since the time spent on production can prove costly. Greater time spent on planning and organizing the project would help in keeping the costs low in the long run. One estimate of average production costs put a range of $1,500 to $5,000 per finished minute. The production cost depends on the location, time taken for completion, the equipment used, and the involvement of the production team in the making of the video. Plus, there are always the unanticipated expenses.
The production process starts with setting up the equipment needed for the shoot. Some of the necessary equipment includes a camera, tripod, teleprompter, monitors, power supplies, jib, dolly, and other essential accessories. The next stage consists of setting up the lighting. This is an important stage since lighting should reflect the mood intended for the scene. At this stage, the director gets involved to ensure that everything is in place to conduct a smooth filming. The audio stage is when the various pieces of audio equipment needed to capture and record audio are put in place. The final stage is when the actual filming and taping of the video takes place. This is the stage when all the visual and audio components are put together.
Even though video production is the actual stage of producing a video, the two other stages of pre-production and post-production are equally important. The pre-production stage involves conceptualizing, scripting, and scheduling. The post-production stage involves the off-line activities of editing and duplication.
Article Source: http://EzineArticles.com/233937
Traffic is vital to any Internet business, and without visitors to your website you are going to struggle to make any money at all. The trouble is, for many marketers, generating traffic is seen as a mystic art that they just don’t know how to do it.
There are many different ways that you can get traffic to your websites, but a highly effective and powerful one is through using video. People love video, particularly on the Internet now that high speed broadband connections are easily available.
People are very used to the medium of video for training and information because television is so well established in most people’s lives. Having video on the Internet is just an extension of this and one that works very well indeed.
If you create high quality videos with useful information in it then people will enjoy finding these videos, watching them and learn from them. They will then go on to your website.
The key though is to get your videos found and ensure that people can go from your video to your website easily. You need to ensure that your video has a method for them to find your website. This could either be through a watermark in your video or through a URL in the description. With the latter though, be aware that if someone syndicates your video and not the description, viewers won’t know where to go.
The real secret to succeeding with videos is to ensure that the information they have in them is valuable. If it is something that is of use to them then they are much more likely to go on to your website for further information.
If you can make videos like this then you will find it very easy to get people to watch your videos and to get traffic from them. People will happily share your videos because they are useful and you will quickly find them generating plenty of traffic for you.
When people started to share your video, then it CAN go viral and the traffic generated to you web sites will compounded over time. If you put your videos at YouTube or other video social media site, then other internet marketers may also put your videos on their websites with embedded coding. This will help to boost the traffic to your website even further
Article Source: http://EzineArticles.com/6242680
Video may just be the solution for you. It has proven to engage visitors and sell your product or service better than generic text. And right now Blue Shadow are offering up to 15% off your next video production if you book with us by the 30th June 2011.
So if you are after a great tool for your next conference or event get in contact with us now.
Terms and conditions apply – Get in contact with us to find out more.
Don’t Delay get a quote today!
Noticeably, viral web video often features insane stunts, ridiculous singing and inane ranting. Less often and far less seen, small businesses showcase their successes and developments. With so many videos circulating around the Internet, it can be difficult to get your content noticed and distributed. So, how does an entrepreneur use video marketing to become a big red boat in a sea of yellow ships? How do you compete with an Internet filled with viral video?
1. Lose The Text
The first video marketing tip is to actually begin replacing your content with video. Rather than send updates through a text document or entry that must be read, take advantage of the short attention spans of Internet consumers and use video instead. It is easier to garner and click on a 3-minute video rather than get a customer to read a 300-word article.
Video marketing requires little in terms of start-up costs. A simple digital camera and a bit of editing skill combined with interesting and relevant content can get your campaign up and running with relative ease.
2. Remember People Like To Learn
Not every business has an item that allows for interesting product demonstrations. However, you can still offer fun and intriguing ways to use your product or enhance your services. Offering a product demo on an ebook could prove difficult; who would want to see a video of you reading? Consider a video on how to download, save and organize ebooks on a smartphone or reader.
3. Engage And Interact With Your Customers
Customers want to be heard! Consumers become loyal customers and brand evangelists when they feel the company is interested in their input and opinions. Invite your customers to send you videos of them using your products. Ask for video reviews of your services. Hold a competition for the most creative use of your product and the most creatively edited video. This type of communication keeps you in touch with the customer beyond the point of sale and creates a two-way dialog not offered by autoresponders and direct mail.
4. Drink Some Coffee, Have A Chat
Beyond prerecorded messages, you can schedule some real face time with your clients. Offer a web chat for consultations, troubleshooting or just a bit of time answering questions about your company, their needs and upcoming developments that may serve as a response.
There’s no guaranteed method to send your videos “viral.” However, you can begin building a video following by keeping your content relevant, increasing interactivity and getting your customers involved in building your video library.
Video marketing is an effective way to market online with minimal set up and distribution costs, so go ahead and just tape it!
Article Source: http://EzineArticles.com/6167502
Blue Shadow Group are Proud to announce the opening of an additional office in Loganholme
This move is designed to better improve our services and offerings across the Queensland coast, Included in the new office is a fully decked out green screen studio with Teleprompter (autocue) facilities, A second warehouse for delivery of our Audio Visual equipment to Brisbane and Logan venues and a second Edit Suite to offer more high end compositing facitilies for our Video Production department.
Feel free to drop by or give us a call to find a solution that suits your needs
Audio Visual Company, Blue Shadow Group achieves GreenBizCheck Bronze Certification
Blue Shadow Group is pleased to announce that it has reached GreenBizCheck (www.greenbizcheck.com) bronze certification.
GreenBizCheck’s practical and effective program helped Blue Shadow Group quickly implement environmentally responsible business practices that have helped save resources, attract customers, motivate staff and help protect the environment.
“We are providing businesses with a practical and low cost means of taking action to help reduce their increasing impact on climate change”, said GreenBizCheck Managing Director Nicholas Bernhardt. “Our assessment and action-oriented report is so thorough we offer a 100% money back guarantee that clients will easily save the cost of certification in the first year,.” he said.
“Blue Shadow Group Audio Visual and Events enjoyed working with GreenBizCheck to efficiently reduce energy, water and waste costs in our business. Aside from the cost savings we were keen to set a high green standard in the events and conferencing market and independently show Blue Shadow Group is committed to sustainable business practices.” Blue Shadow Group’s Audio Visual and Events Manager Kerry Fowler said.